Super Matte Black
Creative Director of experiences, photography, and video.
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AWAY | Extraordinary Is Out There

DTC luggage brand Away is using artificial intelligence in its newest campaign, Extraordinary Is Out There, but it ultimately reminds people that there are fantastical destinations out there that are in fact very real. AI artist Ulises and experiential agency Superfly worked with the brand on the project to prove that no matter how wild and imaginative an AI dreamscape may be, there's a real-world destination that rivals its beauty.

Custom inflatable chromatic mountains welcomed guests into a A.I. postcard dripping off the screen.

Custom inflatable chromatic mountains welcomed guests into a A.I. postcard dripping off the screen.

Launched in May 2023, putting AWAY at the forefront of A.I. + brand experimentation.

Launched in May 2023, putting AWAY at the forefront of A.I. + brand experimentation.

In collaboration with artist Ulises.ai, we created the first modification of MidJourney for the public to create with.

In collaboration with artist Ulises.ai, we created the first modification of MidJourney for the public to create with.

By answering 5 simple questions, guests generated endless dream worlds to inspire their travel.

Hundreds of postcards were printed on the spot. Thousands shared digitally. Earning Adweek attention and sparking a conversation around A.I. destinations and equally beautiful real-world ones.

Hundreds of postcards were printed on the spot. Thousands shared digitally. Earning Adweek attention and sparking a conversation around A.I. destinations and equally beautiful real-world ones.

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