Super Matte Black
Creative Director of experiences, photography, and video.
We played into Adam’s spontaneity and comedy to create dozens of quick vignettes for social.

Captain's Night In

Captain Morgan asked us to produce a holiday video that resonated with millennials who are going out less, and spending more time at home with friends. We worked with Adam DeVine to create a script that he could riff of of and bring some fun to the spot.

We played into Adam’s spontaneity and comedy to create dozens of quick vignettes for social.

The tone of the video allowed us to get away with an over-the-top branded world which in turn became a successful holiday ecomm direct response campaign.

As the Captain Morgan audience begins to embrace ‘adulting’ we wanted to tell a funny holiday story about the excuses we make to stay in.

Over 50% of Captain Morgan’s sales occur during the holidays. So gifting was important for us to highlight and be top-of-mind for consumers during a time when rum drinks are also most consumed.

We ran our punchy cut-downs on social, driving to the full length video. We created a giphy sticker pack to add some fun to our content via native tools.

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