Creative Director of experiences, photography, and video.
Creative Director of experiences, photography, and video.
As our first client in Singapore, SK-II approached me and my team to tackle the US market. We crafted hundreds of pieces of content, fine tuning, and producing even more with the aim to convert a demo that had never heard of the brand, didn’t know what an essence was, and was asking, “Is Pitera really worth it?” After a successful campaign founded upon smartly integrated media and creative, we were given reign of the social arm of the SK-II 2020 Olympic partnership. Months later and we were looking at a global campaign spanning 7 languages— carrying a message about beauty competition that the world needed to hear.
by mining trends and triggers on social media. With the right message, boost content, and the Vayner Volume Model in play, we can create manufactured virality.
that creates a valuable, owned channel for media. This begins with #NoCompetition and lives to influence culture, driving full funnel results.
Delivering hundreds of DR-ready content pieces to the US and Japan markets to guide customers down the funnel and close the deal. We adapted content for each market—in the US where there is zero brand awareness and in Japan where brand awareness is very high.
by saturating our channels with living proof of what SK-II skin looks and feels like. Content with celebrity faces resonated well the US market. Chloe Grace Moretz, Ayase, and Tang Wei reveal their Crystal Clear Skin and appear in top performing, feel-good, how-to content.