Super Matte Black
Creative Director of experiences, photography, and video.
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Pro-freshionals

adorkable casting, adrokable casting, awkward, dentyne, dentyne gum, quirky, video

At some point, you will be asked to create a six second bumper ad that does not induce seizures but does encompass several product offerings.  Enter Dentyne, who was looking to relaunch under their new claim for fresher breath with a full social campaign.

Awkward moments play out in a pastel world that tells a story of a tame yet blissful office life.

We wanted convey a subtle strangeness and our adorkable casting really brought this to life.  

This was a space where quirky wardrobe could really shine through and introduce branding via color.