Super Matte Black
Creative Director of experiences, photography, and video.
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Tried and True

adventure, eddie bauer, fitness, live your adventure, outdoor, outdoor video, video

Creative direction for Eddie Bauer's new spring product line made for broadcast.  On a hike between a group of friends, we highlighted product attributes including water-wicking tech and UV protection.  A use of slow motion, drone footage, first-person POV, wide and macro shots created dynamic in-situ appeal. Content was leveraged for cut downs and DR campaign use through shopable social ad formats.

Drone shots of the surrounding reserve interject to create a greater sense of space and introduce contrast to the tight product shots.

Shorter cut downs allow for a focus on specific products and were run on Facebook as a collection unit with product images and ecom links.

After waiting three hours for heavy rainfall to let up, we were fortunate to capture rich colors, rushing rivers, and newly formed waterfalls –altogether making for an impactful video.

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Efficiencies on set allowed us to photograph product stills in between sites as cameras and crew were preparing for the next shot.

Efficiencies on set allowed us to photograph product stills in between sites as cameras and crew were preparing for the next shot.