
CARTIER | Panthére Studio
Experiential creative direction for Cartier’s first U.S. experience—the Panthére Studio. This immersive, RSVP only event, celebrated a renaissance of the classic Panthére watch. Guests were welcomed with a Cartier branded champagne vending machine. And immersed into a dynamic, mirrored photo booth, emulating the links of the Panthére watch. Guests were then invited to try on the iconic Panthére in a fresh new light intended for a new generation of Cartier lovers. This experience was created in partnership with Fake Love.

Guests were welcomed with a Cartier branded champagne vending machine.

And immersed into a dynamic, mirrored photo booth, emulating the links of the Panthére watch.

Guests were invited to try on the iconic Panthére in Cartiers first U.S. activation, created in partnership with Fake Love.


Creative Director, Rishi Magia
Associate Creative Director, Mathew Dillman
Art Director, John Linitz