Super Matte Black
Creative Director of experiences, photography, and video.
Screen Shot 2024-05-01 at 12.24.17 PM.png

NEW YORK TIMES | Food Festival

Experiential creative direction for the New York Times Food Festival at Lincoln Center. In the fall of 2022, we welcomed the sharpest minds in food to the stage, including Ina Garten, Padma Lakshmi, and the cast and creators of FX’s “The Bear.” We also recreated the infamous Contramar restaurant of Mexico City in partnership with AmEx and Resy for an exclusive opportunity to tase Chef Gabriela Cámara’s creations.

Environmental graphics transformed Lincoln Center into a celebration of food and drink.

Environmental graphics transformed Lincoln Center into a celebration of food and drink.

We reimagined the design system created by Base into stand-out 3D forms.

We reimagined the design system created by Base into stand-out 3D forms.

We wrapped travertine benches throughout the venue and provided backdrops for content capture.

We wrapped travertine benches throughout the venue and provided backdrops for content capture.

As well as large scale, dimensional wayfinding totems.

As well as large scale, dimensional wayfinding totems.

We built a full kitchen worthy of The New York Times which played host to big name talent including Ina and Padma.

We built a full kitchen worthy of The New York Times which played host to big name talent including Ina and Padma.

But of course, the real star was the incredible food and chefs showcasing the best in American cuisine from Kimchi to Creole.

But of course, the real star was the incredible food and chefs showcasing the best in American cuisine from Kimchi to Creole.

1,500 guests took over the sold out festival and thousands more watched our recorded sessions following the event.

1,500 guests took over the sold out festival and thousands more watched our recorded sessions following the event.

NYT_2022FoodFestival_Superfly_ChristopherLazzaroARTIFACT_2-3.jpeg