Super Matte Black
Creative Director of experiences, photography, and video.
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Intel x Outside Lands

Experiential creative direction for Intel at Outside Lands. My team and I created a digital pond powered by Intel that showcased innovative tech to a new generation. This 40x40 tent provided shaded lounge space to hangout, recover, and game with Intel.

Dance revolution on a giant LED with day-to-night interactive effects.

Four lounges with pond projections and recharge stations to hangout.

Four lounges with pond projections and recharge stations to hangout.

Responsive lighting, rainstorm audio, and atmospheric mist created a cooling oasis for festival goers.

Responsive lighting, rainstorm audio, and atmospheric mist created a cooling oasis for festival goers.

Social teaser posts brought guests in to play an AR scavenger hunt with daily VIP ticket giveaways.

Social teaser posts brought guests in to play an AR scavenger hunt with daily VIP ticket giveaways.

AR 'Catch & Release' game had guests on the swivel to find the prize fish.

AR 'Catch & Release' game had guests on the swivel to find the prize fish.

Tapping the fish revealed an Intel sustainability story.

Tapping the fish revealed an Intel sustainability story.

1,900 AR plays. 1,500 DDR plays. 5,500 total attendees.

1,900 AR plays. 1,500 DDR plays. 5,500 total attendees.

Resulting in a featured sustainability story in Adweek.

Resulting in a featured sustainability story in Adweek.