Creative Director of experiences, photography, and video.
Creative Director of experiences, photography, and video.
Experiential creative direction for Yahoo! This traveling pride pop-up offered guests a simple yet show-steeling glow-up experience—the Glow & Go human glitter carwash. The activation traveled to several cities giving the best glitter jobs in town. Purple body glitter generated a 'where did you get that' effect and the Yahoo brand was heard in constant chatter during the summer of 2022.
Our goal was to design a traveling pop-up experience to uplift and connect with younger pride festival goers. Honestly, we didn't know Yahoo! was still a thing either.
The Glow & Go glitter carwash put guests through two lanes where glitter artists applied eco-friendly glitter to hair, faces, and bodies. Accenting their personal looks, not changing a thing.
At the end of the experience, guests found themselves in a premium photo moment where they could show off their pride looks and glitter.
We designed fun and cheeky carwash themed signage for guests to pose with while in the photo booth. Guests loved the playful voice and were excited to share this customer-centric content with friend groups.
While guests waited in line for the glitter experience, we entertained them with unexpected giveaways. We designed these fun scratch offs to give away branded face misters, bandanas, pins and more.