Super Matte Black
Creative Director of experiences, photography, and video.
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DIGMAN! | Show Launch

Experiential creative direction for the launch of Andy Samberg’s new show Digman! with Comedy Central. What better way to tell a story about a has-been archeologist and his crew of absurd characters than to takeover the infamous La Brea Tar Pits under the cover of night.

We took over a real, active dig site, the La Brea Tar Pits, to bring guests into the drama of Digman!—the world's worst archeologist.

10 foot character cut-outs offered scannable AR content for guests to interact with and immerse themselves into the show.

10 foot character cut-outs offered scannable AR content for guests to interact with and immerse themselves into the show.

Our branded rescue truck blasted urgent audio clips around the block, handed out exclusive swag, and driving guests into the Tar Pits to find Digman.

Our branded rescue truck blasted urgent audio clips around the block, handed out exclusive swag, and driving guests into the Tar Pits to find Digman.

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190,000 watched the premier and Digman! was quickly renewed for its sophomore season.

190,000 watched the premier and Digman! was quickly renewed for its sophomore season.

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